Journey masters
for adventurous brands.
Every brand begins like a map unmarked—an idea still finding its edges. There's terrain to explore, stories buried just beneath the surface, and a path waiting to be drawn. We step into that landscape alongside you, not with shortcuts, but with a compass built on experience, intuition, and an eye for the unseen.
We chart identities made to endure the journey—shaped by story, sharpened by strategy, and grounded in craft. From illustration and motion to visual identity and packaging, the tools change with the terrain. But the mission stays the same: to guide brands toward meaning, momentum, and something distinctly their own.
Case Studies
EARNT
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Visual brand direction
Website design
Imagery and art direction
Presentation and pitch deck design
Event flyers and printed collateral
Logo design
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A purpose-led community platform at the intersection of impact, exclusivity, and community.
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NATURAL RESISTENCE
EARNT needed a way to speak to their audience that felt unique, current, and true to their mission. I developed a visual direction rooted in their existing ethos — a mix of impact, community and energy — and used it to position the brand in a space that felt unexpected, but unmistakably theirs.
The Yacht Week
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Illustration
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This is Yacht Week - a seven-day adventure and festival like no other. Seven days of sailing, curated adventures and exclusive parties in some of the most enchanting corners of the world.
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The international collab.
Scott reached out to me to participate in a one of a kind collaboration. They shipped a piece of paper to an artist on each continent. This was the result.
Scott USA
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Illustration, product design, international collaboration.
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Scott USA is one of the biggest names in the world of downhill sports. A limited-edition pair of snowboarding goggles created as part of a global artist collaboration.. Each artist contributed to a single, travelling canvas—passing the torch (and the paper) by mail from one continent to the next.
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The international collab.
I was invited to represent Africa in this international collaboration, contributing a section of the design that reflected my style and perspective—while building on the work of the artist before me. The artwork travelled across the globe, arriving in my hands mid-journey before continuing on. The final illustration was printed on snowboarding goggles, gloves and a range of apparel.
Hally’s
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Website design
Rebrand
Menu design
Layout & Typography
Bespoke Illustration set
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Hally’s is a cosy brunch spot in the leafy neighbourhood of Parson’s Green, London.
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A Tangle of Moments
We embraced the transience of coffee shop visitors and made it part of Hally’s identity. This meandering journey line represents the flow of people into Hally’s and the people walking past, sometimes the lines cross, and sometimes the journey is solo.
Sussex
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Visual identity
Typography system
Menus and signage
Conceptual logo using typographic layout
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A refined, literary-inspired restaurant in Soho by the Gladwin Brothers, Sussex needed a more deliberate and elevated identity than their other venues — one that quietly nodded to their roots without feeling rustic.
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SIX BIRDS, ONE STONE
Using the uniquely triangular formation of birds from the Sussex county flag as inspiration, I created a typographic mark that balances local reference with visual intrigue. Layered with thoughtful type choices and subtle literary cues, the design embodies both place and intention.
The Fat Badger
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Visual Identity, Logo design, Poster design, Tote bag
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The Fat Badger is a Farm to Fork restaurant and Farm Shop. All produce is seasonal and organically grown.
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A Farmer Walks into a Bar...
Kicking it old school with hand painted signage on the exterior. Reminiscent of the classic mid-century green grocers.
G Adventures
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Custom illustration set
Destination header artwork
Iconography system
Marketing illustration assets
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G Adventures is a global adventure travel company offering small group tours with a focus on authentic, responsible exploration across every corner of the world.
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Drawing New Paths
G Adventures set out to redraw the map—not just with their journeys, but with their visual identity. The task was to craft illustrations that felt alive: textured, human, and filled with a sense of possibility. From destination headers to a full iconography system, every mark was designed to celebrate the spirit of exploration that defines G Adventures—and to help travelers feel the call of the road before they even set foot on it.
Adidas
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Custom laser-cut press pack design
Packaging design for press kits
Art direction for cohesive unboxing experience
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Adidas, a global leader in sportswear and street culture, continually celebrates creativity and artistry, often bridging the gap between athleticism and urban culture. For the event I ART JOBURG, Adidas brought the streets of Johannesburg to life through art, transforming the city with vibrant, bold, and immersive pieces that reflected South Africa’s cultural pulse.
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Art Shaped Box
For I ART JOBURG, Adidas wanted to make a lasting impression with their press packs. The challenge was to design packaging that felt as distinctive and art-driven as the event itself. I crafted a series of bespoke cardboard cases, laser-cut with intricate patterns that drew directly from South African street art styles. Each case was designed not only as packaging but as a piece of art in itself—unmistakable in its aesthetic and reflective of the creativity at the heart of the event.
While the press kit contents (art guides, T-shirts, broadsheets, and stickers) were designed separately, my focus was on ensuring the unboxing experience was seamless and memorable. By considering the exact dimensions of each piece and their placement inside the case, I crafted a cohesive experience that tied the art, design, and Adidas’ branding together—making sure the press packs were as impactful as the event itself.
Hām
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Brand identity, logo design and illustration.
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Hām is an affordable fine dining restaurant based in West Hampstead, London. Rooted in a philosophy of warmth and craft, the restaurant serves thoughtful, seasonal dishes in a setting that balances elegance with a sense of ease.
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Art Decodence
Hām needed a brand identity that reflected the refined dining experience that consistently delighted their guests. The goal was to draw from the area's rich English heritage while also capturing the forward-thinking spirit of their menu. “Hām,” an Old English word for “home,” became a fitting name—echoing how the location grew to feel like home for both locals and visitors alike.Hām is old english for “home”, the location became like home to locals and visitors alike.
Tools of the Trade
You don’t set out without the right tools. These are ours—tried, tested, and trusted to build brands for the long road ahead.
Strategy to find the way forward. Identity to leave a mark. Systems to survive the changing landscape. Storytelling to spark connection across any distance.
Every project is a new terrain, but with the right tools in hand, we craft brands built not just to arrive—but to endure.
Brand Strategy
Visual Identity
Illustration
Package Design
Style Guides
Motion Graphics
Testimonials
